Comments on: Crowdsourcing Part 2: My own experience

By: CareTv

CareTv — Thu, 07 Jan 2010 15:20:32 +0000

Two points here.

1. Logo contests and brand creation (contest or otherwise) are two separate things. A logo can be one elemant of brand creation, not the other way round. Logos can be created by any design artist, brands need more in depth expertise that runs the gamut of your site, your design, your target audience, your sponsors, your ads (or lack of) and most importantly – your content.

2. Many bloggers, such as myself do not have the money to create a brand by hiring a brand consultant. I am creating it myself every day, by the topics I choose to cover and through the dsign and theme of the site (for which I did pay a WordPress theme designer)

I am also able to be fluid right now in my brand building. I am not yet sure, having created my new design a couple of months ago, exactly where I want to focus most of my efforts – hiring a brand consultant would have forced me to choose(not a bad thing at all, but a nightmare for procrastinators such as myself!).

I am now able to see where my penmanship takes me over the course of the next few months and the brand I am trying to build will start to become noticeable without any purposeful direction on my part – it will be self apparent.

Hopefully, some of the above will make sense!!

By: Dave

Dave — Mon, 26 Oct 2009 03:40:25 +0000

I think you’re right Andy, there’s definitely power in crowds, especially those passionate about a product or brand. We watch with interested anticipation.

By: Brandhabits

Brandhabits — Mon, 26 Oct 2009 03:33:02 +0000

Thanks for the comment Dave, great to hear your point of view. I wonder if the crowdsourcing process will ever evolve (in a design contest) to include upfront strategy / approach. It could help to reduce the time wasted and could then evolve into a collaborative process with fewer designers who might all be rewarded more fairly. Still, I’m sure serious marketers with valuable brands will spend their marketing dollar’s more wisely for many more years to come yet…

By: Dave

Dave — Mon, 26 Oct 2009 03:01:42 +0000

Andy, this seems pretty straight forward to me – crowd sourcing design is effectively a design contest where the end criteria for success will always be the personal taste of the arbiter. In effect this is asking a bunch of designers to all spend the time they would normally spend creating a brand identity (for us that’s around $30k of hours) for the chance to win a few hundred dollars. For any half decent design professional that is not only against our industry’s code of ethics, but also bad economics. Furthermore, encouraging the practice by participating can only have an increasingly detrimental effect on the design marketplace. As with all things – you get what you pay for. Crowd sourcing works best when a community works together to achieve a common goal, not one winner and lots of losers.

By: uberVU - social comments

uberVU - social comments — Wed, 21 Oct 2009 15:01:36 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by adwrighty: An experience with crowdsourcing – did it work? – http://ow.ly/vpx3…

By: Brandhabits

Brandhabits — Wed, 21 Oct 2009 00:21:40 +0000

Thanks Wessel. Would love to hear how it goes, good luck. I think success will come from managing expectations and structuring the process. Which I’m sure you guys will do very well anyway!

By: Wessel van Rensburg

Wessel van Rensburg — Tue, 20 Oct 2009 15:12:06 +0000

Very interesting. We are going to try this for client, but at a much higher price range, so hopefully it will be more positive.