A definition of Brandhabits
It’s almost 2 months since I started the Brandhabits blog. I’ve found some new friends to discuss brand, marketing, digital and design matters with from all over the world.
Twitter has been a great source for this. On a recent #blogchat on Twitter (highly recommend joining in next time it’s on) I met Andrew Swenson who runs the Wordpost.org blog. We discussed blogging, marketing and even shared a critique of each others work. During the email discussion that ensued Andrew asked me if I’d be interested in explaining more about Brandhabits for a guest post on his blog.
Source: wordpost.org
You can find the full post there. Please feel free to comment either on Andrew’s blog or below. I’m very interested in hearing your thoughts.
Here’s a summary to whet your appetite:
Successful brands rely on customers that unconditionally choose them again and again. These brands employ strategies that have become best practice, are in some cases innovative and in some cases common sense.
The concept of Brandhabits came from the fact that they execute strategy consistently – almost out of habit. As a result, their customers choose them consistently – almost out of habit.
Brandhabits are based on 4 key principles.
- Stakeholder habits – placing customers, employees and other stakeholders at the heart of your brand.
- Innovation habits – always striving for better and never standing still.
- Cultural habits - remaining relevant and fitting seamlessly into culture with a genuine, authentic brand story.
- Accountable habits – being accountable for your actions, as a brand and as a marketeer for your brand.
Ultimately, habits become second nature. They’re sub conscious. They’re the fundamentals that define who we are and how we’re different. Brandhabits are the fundamentals that define a brand, its sustainability and the day to day practices that bring it to life.
Brandhabits
