Comments on: Are you in control of your brand? http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/ Mon, 26 Jul 2010 01:24:49 +0000 hourly 1 http://wordpress.com/ By: Brandhabits http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/#comment-137 Tue, 02 Mar 2010 03:01:53 +0000 http://brandhabits.net/?p=240#comment-137 Thanks for reading, Sebastian. I think that there are industries that are naturally driven by ROI, measurement and analytics. Therefore, when they move into social media they naturally apply the rigour used in the rest of their marketing.

For those industries still struggling to engage, it’s up to marketers to think very carefully about what they want to achieve from social media. Do they want to sell products (it is possible)? Do they want to build stronger relationships? It is possible to measure social media’s role in this. Decide what metrics = success. i.e. A study to show increased time spent with the brand = increased investment with the brand over 12 months. Of course, you would have to do this with a sample and extrapolate.

It’s only one example, but I too get frustrated with either complete inactivity or complete lack of strategy from some marketers in their approach to social media. They wouldn’t approach any other elements in the same way…TV, outdoor, press, even a new product launch or retail store. I do think the situation is starting to improve though.

Thanks again for stopping by…

]]> By: Sebastian Fontanarossa http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/#comment-135 Tue, 02 Mar 2010 02:22:12 +0000 http://brandhabits.net/?p=240#comment-135 Hello Andy,

Thanks for your article, great reading! Social media simply brings a much greater deal of transparency to the interactive brand shaping process. If anything, it drives validation, greater accountability and immediacy to the variables that we normally manage as marketers. How do you see the transition in following the rules (great five pointers BTW)by the market? I find certain industries very willing to engage with social media yet struggling in the interpretation and implementation. Curious on how you see this evolving

Thanks again for your blog.

]]> By: Brandhabits http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/#comment-114 Wed, 06 Jan 2010 08:40:53 +0000 http://brandhabits.net/?p=240#comment-114 Thanks for your comment Eric. I think you’re right. A lot of marketers and company leaders are suddenly impacted by a plethora of opinions that they didn’t used to have to hear. Everyone should be careful about how they react…

]]> By: Eric Norman http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/#comment-113 Mon, 04 Jan 2010 20:04:14 +0000 http://brandhabits.net/?p=240#comment-113 Well put. Our company has been advising clients to not believe the hype about throwing the rules out the window. It will only feel like you’re giving up (or losing) control if you don’t do your homework and act with a plan. Now marketers can more clearly see and hear how their picture of the world is different from their markets’–and that’s terrifying. Ignorance sure was blissful. But knowledge is power, and there’s more knowledge freely available than ever.

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