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		<title>Consideration, not awareness</title>
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		<pubDate>Sun, 28 Mar 2010 09:34:47 +0000</pubDate>
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		<description><![CDATA[The word awareness is overused. I hear advertising sales executives sell branding awareness campaigns. I hear marketer’s launch products with a target awareness figure as a primary measure of success, closely followed by share of voice. I thought we’d moved on from this. Don’t get me wrong, I understand the basics here. If nobody knows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&#038;blog=9134153&#038;post=284&#038;subd=brandhabits&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>High disposable passion</title>
		<link>http://brandhabits.net/2010/01/16/high-disposable-passion/</link>
		<comments>http://brandhabits.net/2010/01/16/high-disposable-passion/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 01:35:48 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
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		<guid isPermaLink="false">http://brandhabits.net/?p=253</guid>
		<description><![CDATA[by Andy Wright If you manage a brand, chances are someone, somewhere loves your brand. Unconditionally. They tell their friends, family and colleagues to buy it. They lend it to them or  recommend that they use it. They preach about the benefits. They might even wear clothing with your brand&#8217;s emblem em-blazed upon it. They [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&#038;blog=9134153&#038;post=253&#038;subd=brandhabits&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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