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	<title>Brandhabits</title>
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		<title>Brandhabits</title>
		<link>http://brandhabits.net</link>
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		<item>
		<title>Brand influencers or stalkers?</title>
		<link>http://brandhabits.net/2010/06/27/brand-influencers-or-stalkers/</link>
		<comments>http://brandhabits.net/2010/06/27/brand-influencers-or-stalkers/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 11:26:02 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[stalkers]]></category>
		<category><![CDATA[ferrari]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=305</guid>
		<description><![CDATA[For a brand to be so loved that consumers market it themselves, is a dream come true. It’s difficult for all brands to achieve such a cult status. In fact, cult is probably a nice way to express it. I’m not sure these consumers influence others as much as they find comfort in sharing their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=305&subd=brandhabits&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ferrari brand stalker</media:title>
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	</item>
		<item>
		<title>Reinventing the wheel</title>
		<link>http://brandhabits.net/2010/06/03/reinventing-the-wheel/</link>
		<comments>http://brandhabits.net/2010/06/03/reinventing-the-wheel/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:05:19 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[absolut]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[fedex]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformation]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=298</guid>
		<description><![CDATA[I think it’s time that brands and marketers took a good look at reinventing the wheel. We’ve been adding to, tweaking and re-shaping the wheel for far too long. The result – commoditisation of products and services and an underwhelming proliferation of choice. The root of this problem lies in a number of areas. A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=298&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/06/03/reinventing-the-wheel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
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			<media:title type="html">Reinventing the wheel</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Brand delusion</title>
		<link>http://brandhabits.net/2010/04/26/brand-delusion/</link>
		<comments>http://brandhabits.net/2010/04/26/brand-delusion/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 04:42:37 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=291</guid>
		<description><![CDATA[It’s been a while since my last post. A new role, new city and new challenges have taken priority. However, they’ve also intensified my passion for brands and the belief that they have to sit at the heart of an organisation, which means the connection with employees is essential. Bad habits are often hard to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=291&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/04/26/brand-delusion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">brand delusion</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Consideration, not awareness</title>
		<link>http://brandhabits.net/2010/03/28/consideration-not-awareness/</link>
		<comments>http://brandhabits.net/2010/03/28/consideration-not-awareness/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 09:34:47 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consideration]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=284</guid>
		<description><![CDATA[The word awareness is overused. I hear advertising sales executives sell branding awareness campaigns. I hear marketer’s launch products with a target awareness figure as a primary measure of success, closely followed by share of voice. I thought we’d moved on from this. Don’t get me wrong, I understand the basics here. If nobody knows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=284&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/03/28/consideration-not-awareness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">Wheelbarrow</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
		</media:content>
	</item>
		<item>
		<title>Perception is everything</title>
		<link>http://brandhabits.net/2010/03/02/perception-is-everything/</link>
		<comments>http://brandhabits.net/2010/03/02/perception-is-everything/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 02:53:10 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[perception holiday choice]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=278</guid>
		<description><![CDATA[by Andy Wright Perception for many brands is so powerful that purchase decisions are a formality for their loyal customers. Years of successful Brandhabits have banked valuable quantities of trust, respect and delivered expectations. Many of my posts here on Brandhabits have described my beliefs on the practice of good or bad habits. These are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=278&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/03/02/perception-is-everything/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/03/perception.jpg?w=300" medium="image">
			<media:title type="html">Perception</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
		</media:content>
	</item>
		<item>
		<title>Social media &#8211; the door to your brand</title>
		<link>http://brandhabits.net/2010/02/01/social-media-the-door-to-your-brand/</link>
		<comments>http://brandhabits.net/2010/02/01/social-media-the-door-to-your-brand/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 12:56:05 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=258</guid>
		<description><![CDATA[Social media and its ambassadors Twitter, Facebook and LinkedIn have proven that they are not a fad and are well and truly entrenched in our personal and business lives. Plenty of us have a presence on all 3 at work and at home. They bring transparency and depth to our lives. They allow us to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=258&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/02/01/social-media-the-door-to-your-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://us.movies1.yimg.com/movies.yahoo.com/images/hv/photo/movie_pix/warner_home_video/willy_wonka_and_the_chocolate_factory/gene_wilder/wonka1.jpg" medium="image">
			<media:title type="html">Willy Wonka</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
		</media:content>
	</item>
		<item>
		<title>High disposable passion</title>
		<link>http://brandhabits.net/2010/01/16/high-disposable-passion/</link>
		<comments>http://brandhabits.net/2010/01/16/high-disposable-passion/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 01:35:48 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[jack daniels]]></category>
		<category><![CDATA[shannons]]></category>
		<category><![CDATA[coca-cola]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=253</guid>
		<description><![CDATA[by Andy Wright If you manage a brand, chances are someone, somewhere loves your brand. Unconditionally. They tell their friends, family and colleagues to buy it. They lend it to them or  recommend that they use it. They preach about the benefits. They might even wear clothing with your brand&#8217;s emblem em-blazed upon it. They [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=253&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/01/16/high-disposable-passion/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/01/summernatscar.jpg?w=300" medium="image">
			<media:title type="html">Summernats</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/01/summernats-audience.jpg?w=300" medium="image">
			<media:title type="html">Summernats audience</media:title>
		</media:content>
	</item>
		<item>
		<title>Is &#8216;controversial&#8217; good for your brand?</title>
		<link>http://brandhabits.net/2009/12/31/is-controversial-good-for-your-brand/</link>
		<comments>http://brandhabits.net/2009/12/31/is-controversial-good-for-your-brand/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 07:04:34 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[aerogard]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=246</guid>
		<description><![CDATA[By Andy Wright A short post this week in the middle of the Xmas holidays. Driving out to the in-laws I passed a billboard ad for an iconic, Australian brand with some good Brandhabits - Aerogard. For those of you not in Australia, Aerogard is mosquito repellent and has been around in Australia for years. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=246&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2009/12/31/is-controversial-good-for-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">Aerogard ad</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Are you in control of your brand?</title>
		<link>http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/</link>
		<comments>http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 13:31:40 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=240</guid>
		<description><![CDATA[by Andy Wright I’ve been reading that with the increasing influence and freedom of social media you can’t control your brand anymore. In fact, you don’t even own it, your customers do. They decide what people think about it and what they should do with it. These are the new rules for brands. Apparently you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=240&subd=brandhabits&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">Arm Wrestling control of your brand</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Brand cage fights &#8211; Apple vs Microsoft</title>
		<link>http://brandhabits.net/2009/12/06/brand-cage-fights-apple-vs-microsoft/</link>
		<comments>http://brandhabits.net/2009/12/06/brand-cage-fights-apple-vs-microsoft/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 07:52:10 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=163</guid>
		<description><![CDATA[The launch of Windows 7 has predictably been a very hot topic of conversation online and offline. Lots of PC vs Mac debates and pokes and prods at the flop that was Vista. Apple has responded with their high ground approach through the Mac vs PC ads. It got me thinking, is it good to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&blog=9134153&post=163&subd=brandhabits&ref=&feed=1" />]]></description>
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			<media:title type="html">Apple v Microsoft Cage Match</media:title>
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