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		<title>Brandhabits &#187; campaign</title>
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		<item>
		<title>Is &#8216;controversial&#8217; good for your brand?</title>
		<link>http://brandhabits.net/2009/12/31/is-controversial-good-for-your-brand/</link>
		<comments>http://brandhabits.net/2009/12/31/is-controversial-good-for-your-brand/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 07:04:34 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[aerogard]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[strategy]]></category>
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		<guid isPermaLink="false">http://brandhabits.net/?p=246</guid>
		<description><![CDATA[By Andy Wright A short post this week in the middle of the Xmas holidays. Driving out to the in-laws I passed a billboard ad for an iconic, Australian brand with some good Brandhabits - Aerogard. For those of you not in Australia, Aerogard is mosquito repellent and has been around in Australia for years. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&#038;blog=9134153&#038;post=246&#038;subd=brandhabits&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Crowdsourcing – Part 1: Your logo, name and anything else?</title>
		<link>http://brandhabits.net/2009/10/18/crowdsourcing-part-1/</link>
		<comments>http://brandhabits.net/2009/10/18/crowdsourcing-part-1/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 09:20:36 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=149</guid>
		<description><![CDATA[by Andy Wright I’ve been fascinated by the emerging trend of crowdsourcing. In recent months I’ve become more of a skeptic though. What started as a trend – arguably on the back of co-creation – is in danger of becoming a fad. A number of crowdsourcing initiatives and businesses have materialised to capitalise on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&#038;blog=9134153&#038;post=149&#038;subd=brandhabits&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>New media menu, same taste</title>
		<link>http://brandhabits.net/2009/10/11/new-media-menu/</link>
		<comments>http://brandhabits.net/2009/10/11/new-media-menu/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 13:12:22 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=132</guid>
		<description><![CDATA[by Andy Wright I’ve just finished reading Simon Kemp’s post on Media Myopia. Simon says if media agencies are to succeed in this new world of an ever increasing menu of media “we must stop operating as mere brokers, and aggressively push the strategic agenda we know to be correct.” I think there are some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&#038;blog=9134153&#038;post=132&#038;subd=brandhabits&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
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			<media:title type="html">Advertising 1980 vs 2009</media:title>
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	</item>
		<item>
		<title>Branding is D.E.A.D</title>
		<link>http://brandhabits.net/2009/09/27/branding-is-d-e-a-d/</link>
		<comments>http://brandhabits.net/2009/09/27/branding-is-d-e-a-d/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 01:56:21 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[customer]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=83</guid>
		<description><![CDATA[By Andy Wright At least I hope so…I’m reading more and more opinions on how branding is dead. A fair proportion of online, marketing and design experts agree that branding is no more. I agree with them and I hope they’re right. At least in their definition of the term. If branding is: A new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&#038;blog=9134153&#038;post=83&#038;subd=brandhabits&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
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