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	<title>Brandhabits &#187; customer</title>
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		<title>Brandhabits &#187; customer</title>
		<link>http://brandhabits.net</link>
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		<item>
		<title>Brand influencers or stalkers?</title>
		<link>http://brandhabits.net/2010/06/27/brand-influencers-or-stalkers/</link>
		<comments>http://brandhabits.net/2010/06/27/brand-influencers-or-stalkers/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 11:26:02 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ferrari]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stalkers]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=305</guid>
		<description><![CDATA[For a brand to be so loved that consumers market it themselves, is a dream come true. It’s difficult for all brands to achieve such a cult status. In fact, cult is probably a nice way to express it. I’m not sure these consumers influence others as much as they find comfort in sharing their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=305&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
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			<media:title type="html">Ferrari brand stalker</media:title>
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	</item>
		<item>
		<title>Reinventing the wheel</title>
		<link>http://brandhabits.net/2010/06/03/reinventing-the-wheel/</link>
		<comments>http://brandhabits.net/2010/06/03/reinventing-the-wheel/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:05:19 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[absolut]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[fedex]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformation]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=298</guid>
		<description><![CDATA[I think it’s time that brands and marketers took a good look at reinventing the wheel. We’ve been adding to, tweaking and re-shaping the wheel for far too long. The result – commoditisation of products and services and an underwhelming proliferation of choice. The root of this problem lies in a number of areas. A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=298&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/06/03/reinventing-the-wheel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
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			<media:title type="html">Reinventing the wheel</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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		<item>
		<title>Consideration, not awareness</title>
		<link>http://brandhabits.net/2010/03/28/consideration-not-awareness/</link>
		<comments>http://brandhabits.net/2010/03/28/consideration-not-awareness/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 09:34:47 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consideration]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=284</guid>
		<description><![CDATA[The word awareness is overused. I hear advertising sales executives sell branding awareness campaigns. I hear marketer’s launch products with a target awareness figure as a primary measure of success, closely followed by share of voice. I thought we’d moved on from this. Don’t get me wrong, I understand the basics here. If nobody knows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=284&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/03/28/consideration-not-awareness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">Wheelbarrow</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Perception is everything</title>
		<link>http://brandhabits.net/2010/03/02/perception-is-everything/</link>
		<comments>http://brandhabits.net/2010/03/02/perception-is-everything/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 02:53:10 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[perception holiday choice]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=278</guid>
		<description><![CDATA[by Andy Wright Perception for many brands is so powerful that purchase decisions are a formality for their loyal customers. Years of successful Brandhabits have banked valuable quantities of trust, respect and delivered expectations. Many of my posts here on Brandhabits have described my beliefs on the practice of good or bad habits. These are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=278&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/03/02/perception-is-everything/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/03/perception.jpg?w=300" medium="image">
			<media:title type="html">Perception</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Social media &#8211; the door to your brand</title>
		<link>http://brandhabits.net/2010/02/01/social-media-the-door-to-your-brand/</link>
		<comments>http://brandhabits.net/2010/02/01/social-media-the-door-to-your-brand/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 12:56:05 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=258</guid>
		<description><![CDATA[Social media and its ambassadors Twitter, Facebook and LinkedIn have proven that they are not a fad and are well and truly entrenched in our personal and business lives. Plenty of us have a presence on all 3 at work and at home. They bring transparency and depth to our lives. They allow us to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=258&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/02/01/social-media-the-door-to-your-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://us.movies1.yimg.com/movies.yahoo.com/images/hv/photo/movie_pix/warner_home_video/willy_wonka_and_the_chocolate_factory/gene_wilder/wonka1.jpg" medium="image">
			<media:title type="html">Willy Wonka</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>High disposable passion</title>
		<link>http://brandhabits.net/2010/01/16/high-disposable-passion/</link>
		<comments>http://brandhabits.net/2010/01/16/high-disposable-passion/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 01:35:48 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[jack daniels]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[shannons]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=253</guid>
		<description><![CDATA[by Andy Wright If you manage a brand, chances are someone, somewhere loves your brand. Unconditionally. They tell their friends, family and colleagues to buy it. They lend it to them or  recommend that they use it. They preach about the benefits. They might even wear clothing with your brand&#8217;s emblem em-blazed upon it. They [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=253&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/01/16/high-disposable-passion/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/01/summernatscar.jpg?w=300" medium="image">
			<media:title type="html">Summernats</media:title>
		</media:content>

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			<media:title type="html">Summernats audience</media:title>
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	</item>
		<item>
		<title>Are you in control of your brand?</title>
		<link>http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/</link>
		<comments>http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 13:31:40 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=240</guid>
		<description><![CDATA[by Andy Wright I’ve been reading that with the increasing influence and freedom of social media you can’t control your brand anymore. In fact, you don’t even own it, your customers do. They decide what people think about it and what they should do with it. These are the new rules for brands. Apparently you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=240&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2009/12/15/are-you-in-control-of-your-brand/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">Arm Wrestling control of your brand</media:title>
		</media:content>

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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>A definition of Brandhabits</title>
		<link>http://brandhabits.net/2009/11/17/a-definition-of-brandhabits/</link>
		<comments>http://brandhabits.net/2009/11/17/a-definition-of-brandhabits/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:26:01 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=211</guid>
		<description><![CDATA[It&#8217;s almost 2 months since I started the Brandhabits blog. I&#8217;ve found some new friends to discuss brand, marketing, digital and design matters with from all over the world. Twitter has been a great source for this. On a recent #blogchat on Twitter (highly recommend joining in next time it&#8217;s on) I met Andrew Swenson [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=211&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2009/11/17/a-definition-of-brandhabits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">wordpost.org</media:title>
		</media:content>
	</item>
		<item>
		<title>New media menu, same taste</title>
		<link>http://brandhabits.net/2009/10/11/new-media-menu/</link>
		<comments>http://brandhabits.net/2009/10/11/new-media-menu/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 13:12:22 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=132</guid>
		<description><![CDATA[by Andy Wright I’ve just finished reading Simon Kemp’s post on Media Myopia. Simon says if media agencies are to succeed in this new world of an ever increasing menu of media “we must stop operating as mere brokers, and aggressively push the strategic agenda we know to be correct.” I think there are some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=132&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brandhabits</media:title>
		</media:content>

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			<media:title type="html">Advertising 1980 vs 2009</media:title>
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		<item>
		<title>I don&#8217;t have the time to talk to customers</title>
		<link>http://brandhabits.net/2009/10/08/i-dont-have-the-time-to-talk-to-customers/</link>
		<comments>http://brandhabits.net/2009/10/08/i-dont-have-the-time-to-talk-to-customers/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 22:22:40 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[service]]></category>

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		<description><![CDATA[by Andy Wright …was a phrase I heard from one marketer, self-proclaimed as the best marketer in their team. The one who supposedly brought in the most revenue, devised the best strategy, briefed and executed the best creative, had the most impressive CV. A strange statement from someone so obviously at the top of their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=123&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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