<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Brandhabits &#187; ROI</title>
	<atom:link href="http://brandhabits.net/tag/roi/feed/" rel="self" type="application/rss+xml" />
	<link>http://brandhabits.net</link>
	<description></description>
	<lastBuildDate>Thu, 19 May 2011 13:42:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='brandhabits.net' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/e14aa489ee11443f8aa433e599f6e81f?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Brandhabits &#187; ROI</title>
		<link>http://brandhabits.net</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://brandhabits.net/osd.xml" title="Brandhabits" />
	<atom:link rel='hub' href='http://brandhabits.net/?pushpress=hub'/>
		<item>
		<title>Consideration, not awareness</title>
		<link>http://brandhabits.net/2010/03/28/consideration-not-awareness/</link>
		<comments>http://brandhabits.net/2010/03/28/consideration-not-awareness/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 09:34:47 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consideration]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=284</guid>
		<description><![CDATA[The word awareness is overused. I hear advertising sales executives sell branding awareness campaigns. I hear marketer’s launch products with a target awareness figure as a primary measure of success, closely followed by share of voice. I thought we’d moved on from this. Don’t get me wrong, I understand the basics here. If nobody knows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=284&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/03/28/consideration-not-awareness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/008e42ce7aace9925419286b9c65bb72?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/03/gardener_gardening.jpg?w=300" medium="image">
			<media:title type="html">Wheelbarrow</media:title>
		</media:content>

		<media:content url="http://static.addtoany.com/buttons/share_save_256_24.png" medium="image">
			<media:title type="html">Share</media:title>
		</media:content>
	</item>
		<item>
		<title>High disposable passion</title>
		<link>http://brandhabits.net/2010/01/16/high-disposable-passion/</link>
		<comments>http://brandhabits.net/2010/01/16/high-disposable-passion/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 01:35:48 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[jack daniels]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[shannons]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=253</guid>
		<description><![CDATA[by Andy Wright If you manage a brand, chances are someone, somewhere loves your brand. Unconditionally. They tell their friends, family and colleagues to buy it. They lend it to them or  recommend that they use it. They preach about the benefits. They might even wear clothing with your brand&#8217;s emblem em-blazed upon it. They [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=253&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2010/01/16/high-disposable-passion/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/008e42ce7aace9925419286b9c65bb72?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/01/summernatscar.jpg?w=300" medium="image">
			<media:title type="html">Summernats</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2010/01/summernats-audience.jpg?w=300" medium="image">
			<media:title type="html">Summernats audience</media:title>
		</media:content>
	</item>
		<item>
		<title>Profiting from corporate social responsibility: Part 2</title>
		<link>http://brandhabits.net/2009/11/06/profiting-from-corporate-social-responsibility-part-2/</link>
		<comments>http://brandhabits.net/2009/11/06/profiting-from-corporate-social-responsibility-part-2/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 22:19:27 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customer-centric]]></category>
		<category><![CDATA[Good Habits]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brandhabits.net/?p=185</guid>
		<description><![CDATA[by Andy Wright In my last post I concluded that socially responsible brands can help society prosper both from an individual and business sense. Business has to prosper for leaders to take CSR seriously and integrate it as part of core strategy. So who are the brands trying to adopt socially responsible strategies? Innocent drinks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=185&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2009/11/06/profiting-from-corporate-social-responsibility-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/008e42ce7aace9925419286b9c65bb72?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2009/11/innocent-drinks-big-knit.jpg" medium="image">
			<media:title type="html">Source: innocentdrinks.co.uk</media:title>
		</media:content>

		<media:content url="http://brandhabits.files.wordpress.com/2009/11/mtfranklin.jpg?w=295" medium="image">
			<media:title type="html">Mount Franklin &#38; NBCF</media:title>
		</media:content>

		<media:content url="http://static.addtoany.com/buttons/share_save_256_24.png" medium="image">
			<media:title type="html">Share</media:title>
		</media:content>
	</item>
		<item>
		<title>Take advantage of me!</title>
		<link>http://brandhabits.net/2009/09/24/take_advantage/</link>
		<comments>http://brandhabits.net/2009/09/24/take_advantage/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 06:05:08 +0000</pubDate>
		<dc:creator>Brandhabits</dc:creator>
				<category><![CDATA[Bad Habits]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Take advantage of what the Internet offers online marketers. Test, re-test, optimise and put yourself in the customer's shoes. Advice for a travel brand that let me down.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brandhabits.net&amp;blog=9134153&amp;post=1&amp;subd=brandhabits&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://brandhabits.net/2009/09/24/take_advantage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/008e42ce7aace9925419286b9c65bb72?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">Brandhabits</media:title>
		</media:content>

		<media:content url="http://static.addtoany.com/buttons/share_save_256_24.png" medium="image">
			<media:title type="html">Share</media:title>
		</media:content>
	</item>
	</channel>
</rss>
